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Bilibili Turns First Full-Year Profit on Double-Digit Revenue and User Growth in 2025

Story Highlights
  • Bilibili reported strong fourth-quarter 2025 results, with user growth, higher revenues and sharply improved profitability.
  • For full-year 2025, Bilibili achieved its first GAAP net profit as revenue mix shifted toward higher-margin advertising and monetization efficiency improved.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Bilibili Turns First Full-Year Profit on Double-Digit Revenue and User Growth in 2025

Meet Samuel – Your Personal Investing Prophet

An update from Bilibili ( (BILI) ) is now available.

Bilibili on March 5, 2026 reported unaudited results showing that 2025 was its first full year of GAAP profitability, driven by solid user growth and surging advertising revenue. For the fourth quarter of 2025, daily active users rose 10% to 113 million, total net revenues grew 8% to RMB8.32 billion, and net profit jumped 478% to RMB513.9 million, with improved gross and net margins amid tighter cost controls.

For full-year 2025, Bilibili’s net revenues increased 13% to RMB30.35 billion, with advertising up 23% and gross profit up 27%, as the company swung from a RMB1.36 billion loss in 2024 to a RMB1.19 billion net profit. Management highlighted enhanced monetization efficiency, record paying users and stronger operating leverage, positioning the platform to invest more flexibly in AI-driven content, community experiences and commercial tools as it enters 2026.

The most recent analyst rating on (BILI) stock is a Buy with a $31.00 price target. To see the full list of analyst forecasts on Bilibili stock, see the BILI Stock Forecast page.

Spark’s Take on BILI Stock

According to Spark, TipRanks’ AI Analyst, BILI is a Neutral.

The score is driven primarily by improving fundamentals (positive free cash flow, strong revenue growth) and a constructive earnings narrative (engagement and advertising strength with improving margins). This is balanced by still-negative GAAP profitability and a demanding valuation (very high P/E), while technicals are supportive but appear overbought.

To see Spark’s full report on BILI stock, click here.

More about Bilibili

Bilibili Inc. is a leading online video and entertainment platform in China, operating a youth-focused video community that spans long-form user-generated content, mobile games, value-added services and advertising. Listed on Nasdaq and the Hong Kong Stock Exchange, the company targets young generations with an emphasis on high-quality, community-driven content and increasingly data-driven advertising solutions.

Average Trading Volume: 2,530,838

Technical Sentiment Signal: Buy

Current Market Cap: $11.19B

Find detailed analytics on BILI stock on TipRanks’ Stock Analysis page.

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