Bilibili ( (BILI) ) has released its Q3 earnings. Here is a breakdown of the information Bilibili presented to its investors.
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Bilibili Inc. is a prominent video community platform in China, catering primarily to young generations with a diverse range of video content and interactive features. In its latest earnings report for the third quarter of 2025, Bilibili showcased significant growth in user engagement and financial performance. The company reported a 9% increase in daily active users, reaching 117.3 million, and a 5% rise in total net revenues amounting to RMB7.69 billion. Notably, advertising revenues surged by 23% year over year, contributing significantly to the company’s revenue growth.
Bilibili’s financial metrics revealed a robust improvement, with a gross profit of RMB2.82 billion, marking an 11% increase from the previous year, and a net profit of RMB469.4 million compared to a net loss in the same period of 2024. The company’s adjusted net profit soared by 233% year over year, reflecting enhanced monetization efficiency and cost management. Despite a decline in mobile games revenue by 17%, the overall financial health of the company remained strong, supported by increased revenues from value-added services and advertising.
The company also highlighted a reduction in operating expenses by 6%, driven by decreased sales and marketing costs. Bilibili’s strategic focus on user engagement and content quality has translated into deeper user interaction, with average daily time spent on the platform reaching a record high. The company’s share repurchase program continues, with a significant portion of the authorized amount already utilized.
Looking ahead, Bilibili’s management remains optimistic about sustaining its growth trajectory, emphasizing the importance of innovation and capturing new opportunities in the evolving technology landscape. The company’s commitment to reinforcing its user and commercial ecosystem is expected to drive long-term value creation for stakeholders.