Bilibili ( (BILI) ) has released its Q2 earnings. Here is a breakdown of the information Bilibili presented to its investors.
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Bilibili Inc. is a prominent video community platform in China, catering primarily to young audiences with a diverse range of video content and interactive features. In its latest earnings report for the second quarter of 2025, Bilibili showcased a robust financial performance with a 20% increase in total net revenues, reaching RMB7.34 billion. The company also reported a significant turnaround with a net profit of RMB218.3 million, compared to a net loss in the same period last year.
Key highlights from the report include a 60% year-over-year increase in mobile games revenue, driven by the success of its licensed game, and a 20% rise in advertising revenues. The company’s gross profit surged by 46%, with a notable improvement in gross profit margin to 36.5%. Additionally, Bilibili’s average daily active users grew by 7%, reflecting strong community engagement and user growth.
Bilibili’s strategic focus on enhancing its content ecosystem and monetization efficiency was further supported by a successful convertible senior notes offering, raising approximately US$678.1 million. The company also completed a significant share repurchase, underscoring its commitment to shareholder value.
Looking forward, Bilibili aims to continue delivering premium content experiences to its young audience, fostering user growth and engagement while maintaining efficient and profitable operations. The company’s management remains optimistic about unlocking the full commercial potential of its vibrant ecosystem.