Belluna’s January Sales Climb 10% on Hotel and Wine Strength

Belluna Co., Ltd. ( (JP:9997) ) just unveiled an announcement.

Belluna reported that consolidated group sales in January 2026 rose 10% year on year to 15,554 million yen, driven primarily by robust growth in its hotel and wine operations despite some pricing pressure. Segment disclosures note that overseas hotel sales and certain overseas subsidiaries are excluded from the figures, while several newly consolidated hotels, including Sapporo Hotel by Granbell, Hotel Zuiho and Akiu Grand Hotel, were added during fiscal 2024–2025 and contributed to the latest results.

In the hotel business, average daily room rates declined amid softer room prices in Japan’s Kansai area and reduced Chinese inbound tourism, but higher occupancy rates and newly consolidated properties lifted January hotel sales 51% to 3,413 million yen. In the wine business, strong new customer acquisition through e-commerce pushed sales up 11% to 845 million yen, underscoring continued momentum in Belluna’s growth segments and supporting its overall revenue expansion despite flat or modest declines in some mature categories.

The most recent analyst rating on (JP:9997) stock is a Hold with a Yen1041.00 price target. To see the full list of analyst forecasts on Belluna Co., Ltd. stock, see the JP:9997 Stock Forecast page.

More about Belluna Co., Ltd.

Belluna Co., Ltd. is a Japan-based diversified company listed on the Tokyo Stock Exchange Prime market, operating mainly in specialty mail-order businesses across apparel, goods, gourmet, wine, cosmetics and health foods. It also runs hotels, property-related activities, nurse-related services and database utilization businesses, reflecting a multi-segment retail and services portfolio focused on domestic consumers and tourism demand.

YTD Price Performance: -2.01%

Average Trading Volume: 344,559

Technical Sentiment Signal: Buy

Current Market Cap: Yen94.36B

Learn more about 9997 stock on TipRanks’ Stock Analysis page.