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Belluna’s Hotel Gains Offset Mail-Order Weakness as March Sales Creep Higher

Story Highlights
  • Belluna’s hotel business surged 38 percent in March as higher city ADR, occupancy and new acquisitions powered strong revenue growth.
  • Profit-focused cutbacks in apparel mail-order weighed on sales, but consolidated March revenue still rose two percent year on year.
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Belluna’s Hotel Gains Offset Mail-Order Weakness as March Sales Creep Higher

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An update from Belluna Co., Ltd. ( (JP:9997) ) is now available.

Belluna reported that its hotel business delivered robust results in March 2026, as average daily room rates and occupancy at city hotels recovered and recent acquisitions such as Hotel Zuiho and Akiu Grand Hotel significantly lifted revenues, driving a 38% year-on-year increase in monthly hotel sales to ¥3,182 million. In contrast, the apparel and goods segment saw an 11% sales decline to ¥5,449 million after the company deliberately reduced print catalog circulation to prioritize profitability, yet overall consolidated group sales for March still edged up 2% from a year earlier to ¥21,068 million, underscoring the growing contribution of its hotel portfolio to group performance amid a strategic shift in legacy mail-order operations.

More about Belluna Co., Ltd.

Belluna Co., Ltd., listed on the Tokyo Stock Exchange Prime Market, operates a diversified portfolio centered on specialty mail-order businesses, including apparel, goods, cosmetics, health foods, gourmet items, and wine. The company also runs hotel, property, nurse-related, and database-utilization operations, with a growing focus on integrating newly acquired domestic hotels into its hospitality segment.

Average Trading Volume: 307,005

Technical Sentiment Signal: Buy

Current Market Cap: Yen83.44B

See more data about 9997 stock on TipRanks’ Stock Analysis page.

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