The latest announcement is out from Beachbody Company ( (BODI) ).
The Beachbody Company, Inc. is overhauling its business approach by shifting from a Multi-Level Marketing Network to a simpler, single-level Affiliate Program, with the transition slated to be completed by the end of 2024. This strategic change is anticipated to reduce the company’s workforce by roughly a third, potentially saving $54 million annually and considerably lowering the revenue needed to break even—from less than $430 million to under $225 million. The move aims to streamline operations, expand distribution channels, and position Beachbody for profitable growth in a shifting market landscape that favors a more direct and rewarding selling model.
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