Be Friends Holding Posts Slight Q1 GMV Decline Amid Focus on Live-Streaming Innovation

Century Sage Scientific Holdings Ltd ( (HK:1450) ) has issued an update.

Be Friends Holding Limited reported that its group gross merchandise volume in the first quarter of 2026 exceeded RMB3.17 billion, reflecting a modest year-on-year decline of about 1.0% from the same period in 2025. The company framed the update as preliminary, unaudited operational data and cautioned shareholders and potential investors not to overinterpret the figures, suggesting that while core live-streaming e-commerce activity remains substantial, near-term growth has softened and visibility on full financial performance is still limited.

Management emphasized its continued commitment to innovation in video and new media services, indicating that these capabilities are central to maintaining competitiveness in China’s rapidly evolving live commerce sector. The slight GMV contraction may prompt investors to focus more closely on the group’s execution in upgrading its technology and content offerings, as sustained differentiation in live-streaming formats and service quality will be key to regaining growth momentum and defending its market position.

The most recent analyst rating on (HK:1450) stock is a Buy with a HK$1.00 price target. To see the full list of analyst forecasts on Century Sage Scientific Holdings Ltd stock, see the HK:1450 Stock Forecast page.

More about Century Sage Scientific Holdings Ltd

Be Friends Holding Limited is a leading live-streaming e-commerce institution in China, focusing on using video technology and related services to expand its capabilities in the new media market. The group leverages innovative digital tools to enhance its service offerings and drive continuous improvement in its online retail and marketing operations.

Average Trading Volume: 757,265

Technical Sentiment Signal: Sell

Current Market Cap: HK$1.08B

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