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British American Tobacco ( (GB:BATS) ) has issued an update.
British American Tobacco has disclosed that its chief executive, Tadeu Marroco, along with several other senior executives including the chief marketing officer, chief operating officer, interim chief financial officer and other directors, have each purchased a small number of ordinary shares in the company through its HMRC-approved Share Incentive Plan. The transactions, executed on 7 January 2026 via the London Stock Exchange at £40.005 per share, reflect ongoing participation by top management in the Group’s share-based incentive arrangements, modestly increasing their direct equity exposure and aligning their interests further with those of shareholders.
The most recent analyst rating on (GB:BATS) stock is a Buy with a £49.00 price target. To see the full list of analyst forecasts on British American Tobacco stock, see the GB:BATS Stock Forecast page.
Spark’s Take on GB:BATS Stock
According to Spark, TipRanks’ AI Analyst, GB:BATS is a Outperform.
British American Tobacco’s overall score is driven by strong technical indicators and positive corporate events, including share buybacks and executive share acquisitions. While financial performance shows robust cash flow, concerns about earnings volatility and a high P/E ratio slightly temper the outlook. The company’s strategic initiatives in innovation and digital transformation are promising, but challenges in specific markets require attention.
To see Spark’s full report on GB:BATS stock, click here.
More about British American Tobacco
British American Tobacco p.l.c. is a global tobacco and nicotine products group, best known for manufacturing and marketing cigarettes and next-generation nicotine products under a portfolio of international brands. Listed on the London Stock Exchange, the company operates across multiple regions and remains one of the largest players in the tobacco industry, with a strong focus on developed and emerging markets alike.
Average Trading Volume: 4,966,476
Technical Sentiment Signal: Buy
Current Market Cap: £87.66B
Find detailed analytics on BATS stock on TipRanks’ Stock Analysis page.