Baozun Reports Revenue Growth and Strategic Gains

Baozun, Inc. Class A (HK:9991) has released an update.

Baozun Inc., a leading brand e-commerce provider in China, reports a year-over-year revenue increase of 3.1% in the second quarter of 2024, marking a return to growth. With the integration of a top Douyin partner into their livestreaming business and a strategic collaboration with Gap Inc, the company sees a positive momentum in e-commerce and brand management. Baozun’s focus on strategic transformation and sustainability initiatives reflects their commitment to long-term shareholder value, evidenced by a significant improvement in non-GAAP operating profits and a share buyback program.

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