Baozun Inc. Reveals Mixed Mid-Year Results

Baozun, Inc. Class A (HK:9991) has released an update.

Baozun Inc. reports a marginal increase in total net revenues to RMB 4.37 billion for the first half of 2024, up 3.9% year-over-year, despite posting a net loss attributable to ordinary shareholders of RMB 97.3 million. The company’s losses from operations narrowed slightly compared to the previous year, yet both its E-Commerce and Brand Management segments reported adjusted operating losses. Cash reserves dipped to RMB 2.85 billion as of June 30, 2024, from RMB 3.07 billion at the end of 2023.

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