Bakkt Holdings Sells Loyalty Business to Project Labrador

Bakkt Holdings, Inc. Class A ( (BKKT) ) has provided an announcement.

On October 1, 2025, Bakkt Holdings, Inc. completed the sale of its Loyalty Business, which included Bridge2 Solutions and Aspire Loyalty Travel Solutions, to Project Labrador Holdco, LLC. This strategic move led to the reclassification of the Loyalty Business as discontinued operations in Bakkt’s financial statements, impacting the company’s historical financial data and ongoing operations. The sale reflects Bakkt’s commitment to streamline its operations and focus on its core digital asset services, potentially affecting stakeholders by altering the company’s financial landscape and market strategy.

The most recent analyst rating on (BKKT) stock is a Hold with a $12.50 price target. To see the full list of analyst forecasts on Bakkt Holdings, Inc. Class A stock, see the BKKT Stock Forecast page.

Spark’s Take on BKKT Stock

According to Spark, TipRanks’ AI Analyst, BKKT is a Neutral.

Bakkt Holdings’ overall score is driven by financial challenges, including profitability and cash flow issues, and a weak valuation. However, positive strategic moves and earnings call sentiment provide some upside potential.

To see Spark’s full report on BKKT stock, click here.

More about Bakkt Holdings, Inc. Class A

Bakkt Holdings, Inc. is a Delaware-based company involved in the financial services industry, focusing on digital assets and cryptocurrency. The company provides platforms for trading, storing, and managing digital assets, with a market focus on integrating digital currencies into the mainstream financial ecosystem.

Average Trading Volume: 2,782,699

Technical Sentiment Signal: Sell

Current Market Cap: $398.3M

See more insights into BKKT stock on TipRanks’ Stock Analysis page.