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An announcement from Bajaj Electricals Limited ( (IN:BAJAJELEC) ) is now available.
Bajaj Electricals Limited has executed definitive agreements to acquire the Morphy Richards brand and related intellectual property, including trademarks, goodwill, and domain names, from Ireland-based Glen Electric Limited. The transaction grants Bajaj Electricals absolute, perpetual, and irrevocable ownership of the Morphy Richards business IP across India, Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka.
As part of the deal, Bajaj Electricals and Glen Electric have mutually agreed to terminate their existing trademark licence agreement effective March 16, 2026, replacing the licensing model with full brand ownership in the specified territories. This move is expected to strengthen Bajaj Electricals’ control over brand strategy and market positioning for Morphy Richards in South Asia, potentially enhancing margins, marketing flexibility, and long-term growth prospects for stakeholders.
More about Bajaj Electricals Limited
Bajaj Electricals Limited is an Indian consumer electrical equipment company with a diversified presence across lighting, consumer appliances, and engineering projects. The company markets a wide range of household and kitchen appliances and has built a strong footprint in domestic and neighbouring South Asian markets through branded products and distribution partnerships.
Average Trading Volume: 43,252
Technical Sentiment Signal: Sell
Current Market Cap: 43.17B INR
Find detailed analytics on BAJAJELEC stock on TipRanks’ Stock Analysis page.