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B90 Holdings Doubles Revenue and Returns to Profit as AI-Driven MarTech Platform Scales

Story Highlights
  • B90 Holdings more than doubled 2025 revenue, returned to profit and strengthened its balance sheet, crediting AI-enhanced, capital-light performance marketing for improved scalability and efficiency.
  • The company is deepening its AI-driven MarTech strategy, expanding B2B partnerships and targeting new high-intent sectors, with governance upgrades and favorable 2026 market conditions expected to support further growth.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
B90 Holdings Doubles Revenue and Returns to Profit as AI-Driven MarTech Platform Scales

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The latest announcement is out from B90 Holdings ( (GB:B90) ).

B90 Holdings reported that revenue more than doubled in 2025 to €7.2 million, EBITDA rose to €1.1 million and the group moved back into the black with a €0.4 million post-tax profit, supported by improved cash of €1.0 million and a shift from negative to positive working capital. Management said deeper embedding of AI, automation and machine learning across its operations boosted campaign efficiency and scalability, enabling international expansion of its B2B partner base and pay-per-click activities while maintaining a lean cost structure.

The group is positioning itself as an AI-driven performance marketing and MarTech platform with ambitions to extend its technology into adjacent high-intent sectors and to grow more predictable software-led revenue streams over time. Current trading is in line with expectations, and B90 expects advances in AI and a sports-heavy 2026 calendar to support further growth, while recent governance changes, including separating the chair and CEO roles, are intended to align the business with best practice and underpin long-term value creation for shareholders.

Spark’s Take on B90 Stock

According to Spark, TipRanks’ AI Analyst, B90 is a Neutral.

The score is held back primarily by weak financial performance—ongoing net losses, persistent negative cash flow, and equity erosion—despite an improved low-debt balance sheet. Technicals are a clear positive with the stock trading above major moving averages and supportive momentum, while valuation is neutral due to missing P/E and dividend yield data.

To see Spark’s full report on B90 stock, click here.

More about B90 Holdings

B90 Holdings is a London AIM-listed performance marketing and MarTech group focused on customer acquisition for the global iGaming industry. The company operates a capital-light, AI-driven platform that supports pay-per-click campaigns, owned media assets and long-term B2B partnerships across international markets, with limited direct regulatory exposure compared with gaming operators.

Average Trading Volume: 217,020

Technical Sentiment Signal: Strong Sell

Current Market Cap: £8.6M

For an in-depth examination of B90 stock, go to TipRanks’ Overview page.

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