Auto Trader ((GB:AUTO)) has held its Q2 earnings call. Read on for the main highlights of the call.
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The recent earnings call for Auto Trader presented a balanced sentiment, highlighting both achievements and challenges. The company reported notable revenue and profit growth, increased engagement with AI products, and successful adoption of the Deal Builder tool. However, there were concerns regarding the decline in consumer services revenue and ongoing operating losses in Autorama. Despite these challenges, the overall financial and operational performance suggests a positive outlook for the company.
Revenue and Profit Growth
Auto Trader reported a commendable financial performance with group revenue growing by 5%, operating profit increasing by 6%, and basic earnings per share (EPS) rising by 11%. Retailer revenue, which is the company’s largest revenue stream, also saw a 6% increase, indicating robust business operations.
AI and Co-Driver Product Engagement
The company’s AI initiatives have shown significant potential, with over 10,000 retailers actively using the Co-Driver tools. This strong engagement underscores the effectiveness of AI in enhancing the car buying experience, positioning Auto Trader as a leader in digital automotive solutions.
Deal Builder Adoption
The adoption of the Deal Builder tool has seen remarkable acceleration, with four times as many retailers added in the last six months compared to the previous period. This rapid uptake highlights the tool’s value in streamlining the sales process for retailers.
Operational Results
Auto Trader’s operational metrics showed positive trends, with the average number of cross-platform visits increasing by 1% to 83.3 million per month and live car stock rising by 2%. These figures reflect the company’s strong market presence and consumer engagement.
Consumer Services Revenue Decline
Despite overall growth, the company faced challenges in its consumer services segment, with revenue declining by 9%. This decrease was primarily due to a drop in private revenue from individual sellers, indicating a potential area for improvement.
Autorama Operating Loss
Autorama reported an operating loss of GBP 1.4 million, although this was an improvement compared to the previous year. The reduction in losses suggests progress in addressing operational challenges within this segment.
Marketing Spend Decrease
Marketing expenditures decreased by 21% to GBP 8.9 million, attributed to the timing of campaigns. However, the company anticipates higher spending in the second half, aligning with strategic marketing objectives.
Forward-Looking Guidance
Auto Trader’s forward-looking guidance remains optimistic, with a 5% increase in revenue and a 6% rise in operating profit. The company also highlighted significant engagement with its Co-Driver AI tools and the accelerated adoption of the Deal Builder tool. Additionally, the group returned GBP 162.2 million to shareholders through dividends and share buybacks, demonstrating confidence in its financial health. Despite challenges, Auto Trader is confident in its strategic priorities and market position.
In summary, Auto Trader’s earnings call reflected a positive sentiment, with strong financial growth and strategic advancements in AI and digital tools. While challenges in consumer services revenue and Autorama’s operating losses were noted, the company’s overall performance and forward-looking guidance suggest a promising future.

