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ASOS Discloses Further Share Purchases by Deputy Chair’s Associated Investor

Story Highlights
  • ASOS disclosed that Camelot Capital, linked to deputy chair William Barker, bought 123,725 shares.
  • The purchases lift Camelot Capital’s holding to 18,579,124 ASOS shares, signalling ongoing insider-aligned backing.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
ASOS Discloses Further Share Purchases by Deputy Chair’s Associated Investor

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ASOS plc ( (GB:ASC) ) has issued an announcement.

ASOS plc has disclosed a series of share purchases by Camelot Capital Partners LLC, a person closely associated with deputy chair William Barker, in compliance with UK Market Abuse Regulations. Across several transactions on the London Stock Exchange between 8 and 13 January 2026, Camelot Capital acquired a total of 123,725 ordinary shares in the online fashion group, taking its holding to 18,579,124 shares and signalling continued insider-linked investor support in the company.

The most recent analyst rating on (GB:ASC) stock is a Hold with a £271.00 price target. To see the full list of analyst forecasts on ASOS plc stock, see the GB:ASC Stock Forecast page.

Spark’s Take on GB:ASC Stock

According to Spark, TipRanks’ AI Analyst, GB:ASC is a Neutral.

ASOS plc’s overall stock score reflects a mix of financial challenges and strategic improvements. The most significant factor is the company’s precarious financial health, with high leverage and persistent losses. However, positive technical indicators and strategic initiatives highlighted in the earnings call, such as improved profitability and consumer engagement, provide some optimism. The stock’s valuation remains a concern due to its negative P/E ratio.

To see Spark’s full report on GB:ASC stock, click here.

More about ASOS plc

ASOS plc is a UK-based online fashion retailer founded in 2000, serving around 17 million active customers across more than 150 markets. It sells a mix of own-brand labels such as ASOS DESIGN, ARRANGE, COLLUSION, Topshop and Topman, alongside products from local and global partner brands, supported by an agile commercial model and fulfilment services aimed at rapidly bringing the latest trends to market.

Average Trading Volume: 286,961

Technical Sentiment Signal: Sell

Current Market Cap: £354.7M

Learn more about ASC stock on TipRanks’ Stock Analysis page.

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