Ascott’s Strategic Expansion and Partnership in Europe
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Ascott’s Strategic Expansion and Partnership in Europe

CapitaLand Investment Limited (SG:9CI) has released an update.

CapitaLand’s Ascott Limited is expanding its European presence by adding six new properties and introducing The Unlimited Collection and lyf brands to the region, increasing its portfolio by 14%. In a strategic move to boost visibility, Ascott has partnered with Chelsea Football Club as the Official Global Hotels Partner and will manage the rebranded lyf Stamford Bridge London stadium hotels. Ascott aims to strengthen its European market share by leveraging its conversion capabilities and franchise management, which are expected to drive growth.

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