Applied Nutrition strikes exclusive Morrisons licensing deal for high-protein food range

Applied Nutrition PLC ( (GB:APN) ) has shared an update.

Applied Nutrition has signed its first out-licensing agreement, granting UK supermarket chain Morrisons exclusive rights for three years to formulate, produce and sell a new range of Applied Nutrition-branded high-protein meals and food products. The partnership will see an initial 53 products rolled out across around 400 Morrisons stores from early January 2026, including ready meals, sandwiches, salads, breads and cheeses, and featuring what is billed as the UK’s first supermarket-exclusive range of GLP-1 friendly ready meals. The capital-light deal expands Applied Nutrition’s presence from supplements into everyday food, widening its distribution and brand exposure in the fast-growing functional and high-protein food segment, while giving Morrisons a differentiated, health-focused private-label-style offer aimed at customers seeking convenient, protein-rich and wellness-oriented products.

The most recent analyst rating on (GB:APN) stock is a Buy with a £250.00 price target. To see the full list of analyst forecasts on Applied Nutrition PLC stock, see the GB:APN Stock Forecast page.

More about Applied Nutrition PLC

Applied Nutrition plc (LSE: APN) is a UK-headquartered sports nutrition, health and wellness company that formulates and predominantly manufactures its products in-house at its Knowsley, Liverpool facility. Selling over 100 products across four ranges – Applied Nutrition, ABE, BodyFuel and Endurance – the group targets elite athletes, gym-goers and health-conscious consumers in more than 85 countries, operating mainly via a global B2B model that has supported rapid, profitable and cash-generative growth in the sports nutrition and wellness market.

Average Trading Volume: 394,472

Technical Sentiment Signal: Strong Buy

Current Market Cap: £600M

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