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Affle 3i adds two Indian patents to deepen AI-led ad tech and anti-fraud capabilities

Story Highlights
  • Affle 3i secured two new Indian patents, expanding its tech IP portfolio and reinforcing its AI-driven CPCU advertising platform and competitive moat.
  • The patents cover interactive podcast ads and advanced ad-fraud detection, aiming to boost genuine user engagement and enhance conversion quality for advertisers.
  • Looking for the best stocks to buy? Follow the recommendations of top-performing analysts.
Affle 3i adds two Indian patents to deepen AI-led ad tech and anti-fraud capabilities

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Affle (India) Ltd. ( (IN:AFFLE) ) has provided an announcement.

Affle 3i Limited has secured two new patents in India, strengthening its portfolio of 18 granted patents out of 39 unique filings and around 300 enforceable claims. The company said these additions are intended to bolster its AI-powered consumer platform and deepen its competitive moat in performance-led digital advertising.

One patent covers a system that enables interactive podcast advertising, using voice and gesture inputs and ML-driven contextual mapping to convert passive listening into engagement and conversions. The second patent targets ad fraud, deploying honeypots and other deceptive elements alongside AI/ML analytics to detect and block non-human or manipulated activity, aiming to improve the quality and authenticity of advertiser conversions.

More about Affle (India) Ltd.

Affle 3i Limited, formerly known as Affle (India) Limited, operates in the digital advertising and consumer technology sector, focusing on conversion-driven cost-per-converted-user (CPCU) models. The company runs an AI-powered consumer platform stack that uses data, machine learning and real-time signals to help advertisers drive user engagement and high-quality conversions across connected devices.

Average Trading Volume: 20,155

Technical Sentiment Signal: Sell

Current Market Cap: 193.5B INR

See more data about AFFLE stock on TipRanks’ Stock Analysis page.

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