Advantage Solutions Sets 1-for-25 Reverse Stock Split

Advantage Solutions ( (ADV) ) has shared an announcement.

On March 16, 2026, Advantage Solutions Inc. stockholders approved amendments to its certificate of incorporation authorizing a reverse stock split at a ratio between 1-for-10 and 1-for-25, along with related reductions in authorized common and preferred shares. A separate proposal to allow adjournment of the meeting to solicit additional proxies was also approved, though it ultimately was not needed because the main reverse-split proposal passed.

Following the vote, the board set the reverse stock split ratio at 1-for-25, with effectiveness slated for March 26, 2026 at 5:00 p.m. ET and split-adjusted trading to begin March 27, 2026 under the existing ticker ADV and a new CUSIP. Every 25 shares will convert into one share, with cash paid in lieu of fractional shares, and the company will make proportionate adjustments to outstanding equity awards, shares issuable under equity plans and related exercise prices, reshaping its capital structure and share count without changing overall shareholder value.

The most recent analyst rating on (ADV) stock is a Hold with a $0.74 price target. To see the full list of analyst forecasts on Advantage Solutions stock, see the ADV Stock Forecast page.

Spark’s Take on ADV Stock

According to Spark, TipRanks’ AI Analyst, ADV is a Neutral.

The score is primarily held back by weak profitability and a fragile technical setup (below longer-term moving averages with negative MACD). Offsetting factors include major balance-sheet de-risking, continued positive free cash flow, and earnings-call emphasis on liquidity and cash-flow conversion, though tempered by cautious 2026 EBITDA guidance and leverage/borrowing-cost pressures.

To see Spark’s full report on ADV stock, click here.

More about Advantage Solutions

Advantage Solutions Inc. is a U.S.-based provider of sales, marketing and retail merchandising services, operating primarily in the consumer packaged goods and retail sectors. The company focuses on helping brands and retailers drive sales through in-store execution, marketing programs and related support services across major retail channels.

Average Trading Volume: 859,761

Technical Sentiment Signal: Sell

Current Market Cap: $255.3M

See more insights into ADV stock on TipRanks’ Stock Analysis page.