Accent Group Partners with Frasers to Launch Sports Direct in ANZ

Accent Group Ltd ( (AU:AX1) ) has issued an announcement.

Accent Group Limited has announced a strategic partnership with Frasers Group to introduce and operate Sports Direct, a leading global sporting goods retailer, in Australia and New Zealand. This collaboration is part of Accent’s growth strategy to expand its presence in the sports market and diversify its offerings. Frasers will increase its shareholding in Accent to 19.57%, demonstrating confidence in Accent’s management and growth potential. The partnership includes plans to open at least 50 Sports Direct stores over the next six years, with the potential for over 100 stores, leveraging Frasers’ brand portfolio and global relationships. This move is expected to significantly enhance Accent’s market position and provide substantial growth opportunities.

More about Accent Group Ltd

Accent Group Limited is a prominent retailer and distributor in the Australian and New Zealand markets, specializing in premium lifestyle and sports footwear. With over 900 stores and a strong distribution network, the company is known for its retail operations capability, particularly in sports footwear and accessories, exemplified by its brand The Athlete’s Foot.

YTD Price Performance: -21.93%

Average Trading Volume: 1,353,832

Technical Sentiment Signal: Hold

Current Market Cap: A$1.01B

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