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Aditya Birla Fashion and Retail Limited ( (IN:ABFRL) ) just unveiled an update.
Aditya Birla Fashion and Retail Ltd. (ABFRL) has launched a new fashion brand, OWND!, targeting India’s Gen Z and trend-conscious consumers. This brand aims to resonate with the dynamic lifestyle of young India, with plans to convert existing StyleUp stores to OWND! and expand to 100 stores by the end of the financial year. The launch is a strategic move to strengthen ABFRL’s position in the value fashion category and drive exponential growth.
More about Aditya Birla Fashion and Retail Limited
Aditya Birla Fashion and Retail Limited (ABFRL), part of the Aditya Birla Group, is a leading fashion powerhouse in India. It offers a diverse portfolio of renowned brands and retail formats, catering to high-growth segments. ABFRL operates Pantaloons, The Collective, and has partnerships with global brands like Ralph Lauren and Ted Baker. It is also a market leader in branded ethnic wear with brands like Jaypore and Tasva, and has strategic partnerships with top Indian designers.
Average Trading Volume: 929,098
Technical Sentiment Signal: Hold
Current Market Cap: 106.2B INR
For an in-depth examination of ABFRL stock, go to TipRanks’ Overview page.