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36Kr Holdings Inc ( (KRKR) ) has provided an announcement.
36Kr Holdings Inc., a Beijing-based New Economy-focused media and services platform listed on Nasdaq, reported that its follower base grew to 36.8 million by December 31, 2025, marking 19 consecutive quarters of user growth. The company generates revenue mainly from online advertising, enterprise value-added services and subscriptions, with advertising still its dominant line despite some pressure on average revenue per customer.
On March 17, 2026, 36Kr released unaudited results showing it returned to profitability in both the second half and full year 2025, with net income of RMB16.2 million for the second half and RMB11.4 million for the year after a large loss in 2024. Second-half revenue rose 4.7% while full-year revenue was broadly flat, but aggressive cost control cut operating expenses by up to 36%, lifting gross margin to 60.0% in the second half and 57.7% for the year, signaling a strategic shift toward leaner operations and improved monetization that could strengthen its competitive position in China’s digital media and New Economy services market.
Management highlighted ongoing integration of content innovation, commercialization initiatives and technology, including plans to expand AI applications across industries to support “high-quality, sustainable development.” The revenue mix showed modest growth in enterprise value-added services, a slight decline in online advertising for the full year and sharper weakness in subscription services, indicating that future performance will depend on how effectively 36Kr can deepen enterprise relationships, stabilize subscription demand and capture AI-driven commercialization opportunities while maintaining its enhanced profitability profile.
The most recent analyst rating on (KRKR) stock is a Hold with a $4.50 price target. To see the full list of analyst forecasts on 36Kr Holdings Inc stock, see the KRKR Stock Forecast page.
Spark’s Take on KRKR Stock
According to Spark, TipRanks’ AI Analyst, KRKR is a Neutral.
The score is primarily weighed down by weak financial performance (declining revenue, ongoing losses, and negative free cash flow). Technicals provide only limited support with a mild near-term improvement, while valuation remains unattractive due to negative earnings and no dividend yield data.
To see Spark’s full report on KRKR stock, click here.
More about 36Kr Holdings Inc
36Kr Holdings Inc. is a Beijing-based media and services platform focused on China’s “New Economy,” providing online advertising, enterprise value-added services and subscription products to startups, corporates and investors. Listed on Nasdaq under the ticker KRKR, it distributes content across major Chinese social and video platforms and monetizes through brand marketing and information services.
Average Trading Volume: 7,103
Technical Sentiment Signal: Sell
Current Market Cap: $6.8M
For detailed information about KRKR stock, go to TipRanks’ Stock Analysis page.