Streaming companies these days have been straddling the line between ad-free and ad-supported plans, trying to figure out which offers the best profit. Entertainment giant Comcast (CMCSA) is no different here, as it recently rolled out a premium ad-free tier for its Peacock streaming service. The move left investors oddly flat, as share prices dipped fractionally in Tuesday morning’s trading.
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The premium tier, known as Premium Plus, will be available on Roku (ROKU) Premium Subscriptions as part of a new agreement between NBCUniversal and Roku. Of course, “ad-free” here does not mean completely ad-free, as there will still be ads during live sporting events. But Premium Plus users will be able to get downloads for offline viewing, as well as access to local television stations as close to your area as possible.
Those interested will have to shell out $16.99 a month, or $169.99 for a full year. The tier will be available through Roku Premium Subscriptions just as soon as they actually get the service listed. This is not the first time that Comcast and Roku have worked together, either; both got together for an NBC Olympics hub back in 2024 for the Paris Summer Games.
Recognizing Xfinity Customers
Rewarding customers is also a tall order for some businesses. Keeping customers as paying customers can be a bit of a challenge, and Xfinity is no different. It is rolling out a set of new bonus perks to run through May 10, giving customers access to all sorts of special deals to thank them for being members.
New perks are available every Thursday, reports note, and include “meaningful discounts” as well as “once-in-a-lifetime experiences.” These feature such things as a drawing for a trip to the 2026 Emmy Awards, early access to screenings of Minions & Monsters, extended footage from Love Island Beyond the Villa, and more.
Is Comcast Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on CMCSA stock based on four Buys, 11 Holds and two Sells assigned in the past three months, as indicated by the graphic below. After a 13.07% loss in its share price over the past year, the average CMCSA price target of $31.93 per share implies 7.47% upside potential.
