Entertainment giant Comcast (CMCSA) has the same problem as several other major media operations. The shift from traditional television, including cable, to streaming has left traditional television much weaker overall, and streaming is still struggling to fill in the gap. But Comcast may have a plan to fend this off, and it turned to Koddi to help put it into play. But investors were clearly skeptical, as they sent Comcast shares down nearly 3% in Tuesday morning’s trading.
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The addition of Koddi should make Comcast, and its properties, somewhat more palatable to ad buyers as Koddi offers commerce media data to the advertising portfolio. With Koddi in place, advertisers can better target markets on key facets like shopping behavior or likelihood of purchase. Normally, advertisers would be able to target based on demographic information, like age or race, and on viewing habits. But with Koddi, there are new metrics available.
This is likely welcome to advertisers, who have long had to accept that any kind of large-scale broadcast media included a lot of chaff that was unlikely to buy anything. With Koddi, though, advertisers can better narrow their targeting and improve the likelihood of achieving sales. That improves overall return on investment and means Comcast ad buys are a more attractive proposition.
Closed for Now
Meanwhile, at Universal Studios Theme Park, a major attraction is getting shut down for the foreseeable future. The Horror Make-Up Show will shut down May 12. For those who enjoyed the attraction, however, the show is not shutting down altogether, but will be brought back later with a few changes.
The Horror Make-Up Show is a live event that shows visitors how make-up effects are applied to create some of Hollywood’s creepiest characters. In fact, it is worth pointing out that Halloween Horror Nights will start up again August 28, so it could be that the show will take most of the summer off for its reimagining, only to return just in time for spooky season to fire up in earnest.
Is Comcast Stock a Good Buy Right Now?
Turning to Wall Street, analysts have a Hold consensus rating on CMCSA stock based on four Buys, nine Holds and one Sells assigned in the past three months, as indicated by the graphic below. After a 21.51% loss in its share price over the past year, the average CMCSA price target of $33.04 per share implies 24.97% upside potential.
