CD Projekt (OTGLY) stock was up on Wednesday alongside news that the video game publisher has started implementing AI into its game development process. A new management report from the company noted that CD Projekt Red has started to prototype and test AI solutions for The Witcher 4 and Cyberpunk 2.
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The report from CD Projekt claimed that this AI technology is being used to create more realistic non-player characters (NPCs). Specifically, it’s dedicated to adjusting the movement of large crowds of NPCs to make them appear more realistic to players. CD Projekt also said that this is one of roughly a dozen projects that its AI team is working on.
While CD Projekt stock is up today, the company could face backlash over its decision to include AI in the development of its games. Generative AI has received pushback from gamers, who don’t want developers to replace human artistic visions with those generated by AI. This has resulted in terms like “AI slop” being applied to games that use the technology.
CD Projekt Stock Movement Today
CD Projekt stock was up 1.32% on Wednesday but was still down 3.57% year-to-date. The stock has also risen 17.26% over the past 12 months.
OTGLY stock movement today saw some 1,090 shares change hands, compared to a three-month average daily trading volume of about 1,240 shares.
Is CD Projekt Stock a Buy, Sell, or Hold?
Turning to Wall Street, traditional analyst coverage of CD Projekt is lacking. Fortunately, TipRanks’ AI analyst Spark has it covered. Spark rates OTGLY stock as Neutral with an $18 price target. It cites “strong financial strength and profitability, led by a very conservative balance sheet” as reasons for this stance.
