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President Trump has posted a new announcement on Truth Social, the social media platform. He wrote:
“The Army-Navy Game is one of our Greatest American Traditions — Unmatched Patriotism, Courage, and Honor! This incredible Tradition is now at risk of being pushed aside by more College Playoff Games, and Big TV Money. NOT ANYMORE!
Under my Administration, the second Saturday in December belongs to Army-Navy, and ONLY Army-Navy! I will soon sign a Historic Executive Order securing an EXCLUSIVE 4 hour Broadcast window, so this National Event stands above Commercial Postseason Games. No other Game or Team can violate this Time Slot!!!
On the field, they are rivals, but on the battlefield they are America’s unstoppable Patriots, defending our Country with tremendous Strength and Heart. We must protect the Tradition, and the Players, who protect us. Please let this serve as Notice to ALL Television Networks, Stations, and Outlets. God Bless America, and God Bless our great Army-Navy Game!!! President Donald J. Trump”
How Will Trump’s Statement Affect the Stock Market?
This latest post has the potential to affect the stock market. That’s because Trump’s proposal to reserve an exclusive broadcast window for the Army-Navy game could marginally affect media stocks like Comcast (NBC), Disney (ESPN/ABC), and Fox by constraining scheduling flexibility and advertising inventory around a key December weekend, potentially shifting audiences away from playoff games they might otherwise carry. If investors view the order as politically credible and enforceable, ETFs concentrated in media and entertainment—such as the Vanguard Communication Services ETF (VOX) and the Communication Services Select Sector SPDR Fund (XLC)—could see minor volatility as markets reprice long-term sports media revenue and bargaining power with leagues. However, because the change concerns only a four‑hour window on a single day, any impact is likely to be limited and overshadowed by broader factors driving media and communication services sector valuations.
Here are some of the stocks that might be affected:
Comcast Corp ((CMCSA)),
Walt Disney Company ((DIS)),
Vanguard Communication Services ETF ((VOX)),
Communication Services Select Sector SPDR Fund ((XLC)),
Fox Corporation Class A ((FOXA)).