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Nike Shares Rise Amid New Kim Kardashian Partnership

Nike Shares Rise Amid New Kim Kardashian Partnership

Nike ( (NKE) ) is experiencing volatility. Read on for a possible explanation for the stock’s unusual movement.

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Nike’s stock price surged today after the announcement of a strategic collaboration with Kim Kardashian’s Skims to launch a new women’s activewear brand, NikeSKIMS. This partnership is part of Nike’s strategy to diversify its product line and appeal to a broader customer base, with a particular focus on women. Despite a tough year with a 28% drop in stock value due to falling sales in China and backlash from a Super Bowl ad, billionaire investor Bill Ackman’s Pershing Square Capital Management increased its stake in Nike by 15%, reflecting confidence in the company’s growth prospects. Nike’s recent financial report indicated a drop in revenue and net profit, resulting in mixed analyst ratings, with some analysts maintaining a hold position while others see growth potential through strategic brand positioning.

More about Nike

YTD Price Performance: -0.86%

Average Trading Volume: 12,763,371

Technical Sentiment Consensus Rating: Buy

Current Market Cap: $108B

For further insights into NKE stock on TipRanks’ Stock Analysis page.

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