Two of Canada’s most popular brands are joining forces on a new loyalty rewards program.
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Canadian Tire Corp. (TSE:CTC.A), a retail chain of hardware and home goods stores, is partnering with the Tim Hortons coffee chain on a new loyalty program that allows customers to earn reward points from both companies.
Under the partnership that will launch in 2026, customers who link their Canadian Tire and Tim Hortons rewards accounts will earn points on purchases made at both stores that can be redeemed for discounts and freebies. The companies say that linking both accounts will also give customers access to exclusive offers from the two brands.
Tim Hortons is owned by Restaurant Brands International (QSR), which also owns the Burger King restaurant chain.
Attracting Customers
Canadian Tire and Tim Hortons said more details on the offers available to shoppers, as well as information about what constitutes an eligible purchase and how many reward points can be earned, will be announced closer to the launch day.
The combined rewards programs come as retailers in Canada look for ways to attract consumers with the Canadian economy slowing down. It also continues the expansion of the Canadian Tire rewards program, which has formed partnerships with several other retailers in recent years.
Is CTC.A Stock a Buy?
The stock of Canadian Tire has a consensus Hold rating among six Wall Street analysts. That rating is based on two Buy, three Hold, and one Sell recommendations issued in the past three months. The average CTC.A price target of C$184.17 implies 8.23% upside from current levels.
