The BBC is reportedly teaming up with Google (GOOGL)-owned YouTube in a landmark content deal that will bring the broadcaster’s programs to the platform for the first time. According to the Financial Times, the BBC will create original shows specifically for YouTube, which will later also appear on the broadcaster’s iPlayer and Sounds platforms. Sources say the deal could be officially announced as soon as next week.
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The partnership is a big move for the BBC to reach audiences around the world online and adjust to changing viewing habits, as U.S. tech platforms compete for viewers.