Product Manager Itamar Korem, the brains behind our website traffic features, explores which websites were the winners and losers with their website traffic in November.
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November is an important month in eCommerce. Thanksgiving weekend kicks off shopping season, with Black Friday and Cyber Monday driving millions of people online, searching for bargains.
Looking at the 10 most visited websites in November, Alphabet (GOOGL) was once again website traffic leader with the top two domains, Google.com and Youtube.com. Ebay (EBAY) entered the list at number 10, replacing Netflix (NFLX), which dropped two places, to number 12.
Of this list of most-visited websites, Amazon.com (AMZN) and Ebay.com saw the biggest growth in website traffic, at 7% and 4% respectively. The website with the biggest drop was Twitter.com (TWTR), whose traffic dropped by 3%.
November Winners
Looking at the 100 top domains, the biggest ‘winners’ were mostly from the Fashion and E-commerce industries. Here’s which companies did best in each industry:
| Website | Ticker | Category | Change |
|---|---|---|---|
| Macys.com | M | Fashion | 70% |
| Nike.com | NKE | Fashion | 30% |
| Gap.com | GPS | Fashion | 28% |
| Kohls.com | KSS | E-Commerce | 60% |
| Gamestop.com | GME | E-Commerce | 57% |
| Bestbuy.com | BBY | E-Commerce | 50% |
| Qvc.com | QRTEA | E-Commerce | 40% |
| Rakuten.com | RKUNF | E-Commerce | 40% |
| Target.com | TGT | E-Commerce | 28% |
| Coinbase.com | COIN | Financial Services | 46% |
November Losers
Again, focusing on the top 100 domains, the biggest ‘losers,’ according to industry, were:
| Website | Ticker | Category | Change |
|---|---|---|---|
| Flipkart.com | WMT | E-Commerce | -28% |
| Instrcture.com | INST | E-Commerce | -18% |
| Chegg.com | CHGG | E-Commerce | -10% |
| Hotstar.com | DIS | Streaming Services | -16% |
| Bing.com | MSFT | Search Engines | -16% |
| Zillow.com | Z | Marketplace | -7% |
| Booking.com | BKNG | Travel | -5% |
Rankings
We also looked at which websites saw the biggest change in ranking, in terms of amount of website traffic. The biggest change was Reddit favorite Gamestop.com (GME), which went up 28 places. The top 5 companies that rose in ranking were:
- Gamestop.com (GME), up 28 places
- Rakuten.com (RKUNF) up 22 places
- Qvc.com (QRTEA) up 21 places
- Macys.com (M) up 21 places
- Coinbase.com (COIN) up 16 places.