Apple’s (AAPL) iOS 27 Camera App Could Bring Pro-Level Controls to iPhone Users

Tech giant Apple (AAPL) is planning a major Camera app upgrade in iOS 27 that would make the interface fully customizable. Indeed, users will reportedly be able to choose which controls appear in the app and where they are placed, including flash, exposure, timer, resolution, night mode, live photos, depth-of-field, photo styles, grid, and level options. The app will still open with today’s default controls, but users will be able to switch to an advanced setup or build their own layout. The goal is to make the Camera app more personal while also giving professionals quicker access to the tools they use most.

The Camera app update is part of an iOS 27 redesign that Apple is expected to reveal at its annual Worldwide Developers Conference on June 8. Notably, Siri is expected to get the biggest overhaul by moving from a basic voice assistant to a more active AI agent that can take actions across apps and hold chatbot-style conversations. Apple is also adding a Siri mode inside the Camera app, which would connect to Visual Intelligence features for tasks like identifying plants or translating text.

In addition, system search is being upgraded with a “Search or Ask” bar in the Dynamic Island, which will allow users to search the phone, ask Siri, or use third-party AI tools like ChatGPT or Gemini. Unsurprisingly, the update comes as Google (GOOGL) pushes ahead with Android 17 and Gemini Intelligence, which adds pressure on Apple to show that its own AI features are becoming more useful.

Is Apple a Buy or Sell Right Now?

Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 17 Buys, 10 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $314.78 per share implies 6.8% upside potential.