Apple’s (AAPL) first foldable iPhone remains on schedule for a September debut, according to a Bloomberg report. This news helped ease concerns raised by reports that the device had hit major engineering roadblocks, sending Apple shares down as much as 5.1% earlier in the day. The updated timeline helped the stock recover part of those losses, with shares down about 2.8% by afternoon.
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The tech giant reportedly still plans to disclose the foldable model alongside the iPhone 18 Pro and iPhone 18 Pro Max during its usual fall launch window. As with past releases, the new devices are expected to reach stores a week after the announcement.
While the complexity of the foldable display and new materials may limit initial supply, Apple is currently working toward a rollout that aligns closely with the standard models.
Why the Foldable iPhone Is a Big Deal for Apple’s Future
The foldable iPhone is more than a design experiment for Apple. It is a key milestone in the company’s multi‑year effort to reinvent the iPhone lineup, push into higher price tiers, and stay competitive in a category where Samsung (SSNLF) and several Chinese manufacturers have a multi‑year head start.
The device is expected to cost more than $2,000, putting it in the ultra-premium range. While that price may limit broad adoption, it would help lift Apple’s average selling price and support revenue growth. The foldable also gives Apple a fresh upgrade catalyst at a time when global smartphone demand has cooled.
With a new form factor, updated materials, and a tablet-like experience when opened, Apple is hoping that the foldable iPhone will boost excitement among high‑end buyers and strengthen its position in the premium smartphone market.
What Is the Price Target for AAPL?
Turning to Wall Street, AAPL stock has a Moderate Buy consensus rating based on 14 Buy, eight Hold, and one Sell recommendations. The average Apple stock price target of $304.40 implies an upside potential of 20.84%.
