Shares of global tech giant Apple (AAPL) held steady as new details emerged around the firm’s upcoming Siri overhaul. Apple is preparing a major update to strengthen its position in artificial intelligence (AI), while privacy is expected to become a central part of the new Siri experience. The move comes as competition grows across the AI assistant market. Meanwhile, investors are now watching how Apple plans to expand AI tools while protecting user data.
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Apple Expands Siri Around Privacy and AI
Apple is getting ready for a big update to Siri ahead of the Worldwide Developers Conference (WWDC) in June, marking a major step in its move into AI. The relaunch is seen as an important effort to boost Apple’s place in the AI space as it works to catch up with rivals. Siri is also expected to work on more Apple devices and offer stronger features.
Along with the new capabilities, privacy is expected to take center stage in the update. Tech reporter Mark Gurman shared details on X, highlighting Apple’s continued focus on protecting user privacy. He noted that users will be able to automatically delete chats by choosing from 30 days, one year, or forever. Apple is also likely to limit how long it keeps user data.
In addition to these changes, Siri is also expected to use Google’s (GOOGL) Gemini AI for some tasks, signaling a move away from a fully closed system. This step shows Apple is opening up to outside AI support for certain features. Analysts say that the focus on privacy could also help ease concerns about Siri’s current limitations.
Siri Moves Deeper Into the Apple Ecosystem
Apple has said that Siri will grow from a simple voice assistant into a bigger part of Apple’s system. It could work directly with apps and device settings, making tasks on iPhone and other devices easier. Siri may also look at messages, notes, emails, and apps to give smarter answers. The tech giant is testing better search links in iOS, with a possible upgrade to Spotlight to help users find information faster.
Apple is also planning a wider AI setup across its devices. Reports say a “Search or Ask” feature could let users reach AI more quickly. Access might expand through gestures and the Dynamic Island on newer iPhones. Moreover, the tech company is working on a system that could allow external AI tools to connect with Siri, giving it more ways to help users globally.
Is Apple Stock a Buy or Sell Right Now?
Apple (AAPL) is rated a Moderate Buy based on TipRanks analyst data. Out of 29 Wall Street analysts, 18 rate it a Buy, 10 a Hold, and 1 a Sell. These experts have also projected a 12-month average price target of $318 for the stock, implying a 17.95% upside from current levels. For more information, investors can track AAPL ratings, price targets, and performance metrics on the TipRanks Stocks Comparison Center.
