Tech giant Apple (AAPL) is rolling out a new subscription called Creator Studio for people who make digital content, including musicians, writers, students, educators, and social media creators. The service bundles many of Apple’s creative apps into one package that works across Mac, iPad, and iPhone. Furthermore, it will launch in the App Store on January 28 and will cost $12.99 per month or $129 per year, with discounted pricing available for college students and educators.
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Notably, the subscription includes popular tools such as Final Cut Pro, Logic Pro, Pixelmator Pro, Keynote, Pages, Numbers, and eventually Freeform. Along with those apps, Apple is also adding new AI-powered features to help users work faster and be more creative. These include Montage Maker in Final Cut Pro, Motion for creating cinematic 2D and 3D effects, and several music tools, such as Synth Player, Chord ID, Sound Library, and MainStage.
According to Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, the goal is to make high-end creative tools easier for more people to access. He said that Creator Studio gives users powerful video, music, and design software with intelligent features that help speed up workflows and improve results. By packaging everything into a single subscription, Apple is hoping to attract more creators to build and grow their work within Apple’s ecosystem.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 19 Buys, 11 Holds, and two Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $299.69 per share implies 14.9% upside potential.
