Tech giant Apple (AAPL) is reportedly working on a dedicated gaming app that could be revealed during WWDC 2025 next month. The reports claim that this app would replace Game Center and allow users to easily launch and track games through it, including achievements.
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These same sources have alleged that the app will also work with games played outside of Apple’s App Store. This has some gamers wondering if the gaming app will link with Steam to track progress made on that platform.
Interestingly, a reveal of the Apple gaming app at WWDC would come shortly after video game company Nintendo (NTDOF) launches its Switch 2 on June 5. However, the new app isn’t expected to launch until September, which lines up with the expected release period of iOS 19, iPadOS 19, and tvOS 19.
Apple Wants to Carve Out a Space in Gaming
A new Apple gaming app could help the tech company in its efforts to penetrate the gaming market. It has been working on this already with exclusive games released on Apple Arcade, such as Bandai Namco’s (NCBDF) Katamari Damacy Rolling LIVE and Sega’s (SGAMF) Sonic Dream Team.
Apple Arcade is a subscription service that costs $6.99 per month and provides access to a large library of games. These types of services have increased in popularity, with gaming giants Sony (SONY) and Microsoft (MSFT) offering their own alternatives. PlayStation Plus starts at $17.99 per month while Xbox Game Pass starts at $9.99 per month.
Is AAPL Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Apple is Moderate Buy, based on 17 Buy, six Hold, and four Sell ratings over the last three months. With that comes an average AAPL price target of $228.22, representing a potential 13.99% upside for the shares.
