Apple (AAPL) has begun testing multiple prototype designs for a new pair of smart glasses as the company prepares to enter the growing AI-powered wearable segment. The move marks a strategic step into a market expected to see explosive growth in the coming years. Reports indicate that testing began earlier this April, with Apple possibly launching the new device by late 2026 or early 2027. This initiative represents a shift from the company’s earlier focus on mixed-reality hardware.
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Apple Tests New Frame Designs for Its Smart Glasses
Apple’s design team is evaluating at least four different frame styles, including large rectangular options and slimmer or wider oval or circular frames. The prototypes will be created using premium acetate materials for a higher-quality look, with different colors already being considered.
The device is also said to feature oval-shaped camera lenses and support functions like making calls, playing music, and interacting with an upgraded Siri assistant. Moreover, the smart glasses will enable photo and video capture, audio playback, and enhanced voice interaction.
Notably, projections from Smart Analytics Global from January 2026 suggest that the global AI smart glasses revenue could jump from $1.2 billion in 2025 to $5.6 billion in 2026, with unit sales rising from 6 million to 20 million. By 2030, the market is expected to generate $29 billion in revenue and ship 75 million units. Given the scale of this growth, Apple’s entry into the smart glasses market could prove profitable if its upcoming products compete well against established brands like Meta Platforms (META).
Apple’s Smart Glasses Enter AI Wearables Competition
Apple’s renewed effort in smart glasses follows challenges with its Vision Pro headset and a general industry pivot toward lighter, display-free AI wearables. The company’s expected entry around 2027, alongside Samsung (SSNLF), is seen as a possible catalyst for mainstream adoption.
The U.S. and China are also projected to drive nearly 80% of demand in 2026. Investors have also been closely watching Apple’s hardware plans as wearable technology continues to grow. This also adds to ongoing discussions about Apple moving beyond the iPhone and expanding its product lineup.
Is Apple Still a Good Stock to Buy?
Apple maintains a dominant position in consumer technology with established revenue streams from its core products and services. As a result, analysts tracked by TipRanks rate AAPL stock a “Moderate Buy.” The stock also has a 12-month price target of $304, up from a current price of around $260, reflecting 17% upside potential. For more information, price predictions, and ratings about this stock, visit TipRanks Stocks Comparison Center.
