Apple (AAPL) Targets Spring 2026 for Siri AI Upgrade

Apple (AAPL) plans to launch its long-delayed artificial intelligence (AI) upgrade to its Siri digital assistant in spring 2026, according to media reports.

Investors and analysts have been waiting for a major AI upgrade to Siri since Apple launched its “Apple Intelligence” artificial intelligence strategy at its 2024 developer conference. However, to date, the technology giant has failed to deliver, delaying planned enhancements to Siri several times.

But now, reports are surfacing that Apple plans to rollout an AI-enabled Siri in spring 2026. The new digital assistant will reportedly be able to access users’ personal data and on-screen activities. The enhanced Siri will be included in the iOS 26.4 update. Apple might offer a preview of the new Siri during its upcoming iPhone launch this September. However, an exact release date has not been set by Apple.

AI Excitement

Reports concerning the timing of the new Siri come days after Apple concluded its latest developer conference, an event that left analysts and investors underwhelmed and led AAPL stock to slide lower in recent trading sessions.

Like other mega-cap technology companies, Apple is under pressure to deliver new products and services that are based on the latest artificial intelligence technologies. While Apple has teased AI improvements for its iPhone and other devices, nothing to date has impressed users or investors.

A new Siri that is equipped with AI is widely viewed as a potential killer application for Apple. AAPL stock has declined 21% so far this year and is officially in a bear market defined as a drop of 20% or more from recent highs.

Is AAPL Stock a Buy?

The stock of Apple has a consensus Moderate Buy rating among 29 Wall Street analysts. That rating is based on 16 Buy, nine Hold, and four Sell recommendations assigned in the last three months. The average AAPL price target of $226.94 implies 15.49% upside from current levels.

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