Tech giant Apple (AAPL) has officially set the date for its next big product event: Tuesday, September 9 at 10 a.m. Pacific Time. The event will be held at the Steve Jobs Theater in Cupertino and streamed on Apple’s website. As usual for September events, Apple is expected to announce the new iPhone 17 lineup that will include updates to its regular and Pro models. There are also reports of a new, thinner model called the iPhone 17 Air, which would be a major design shift.
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Indeed, the iPhone 17 Air is rumored to be just 5.5 mm thick with a 6.6-inch screen, thereby making it slimmer than any current iPhone. Meanwhile, the standard iPhone 17 could get a larger 6.3-inch display and a smoother 120Hz refresh rate, which is an upgrade from the 60Hz used in earlier models. Along with improved processors and internal specs, these changes are expected to make the lineup faster and more modern.
Alongside the iPhones, Apple is likely to introduce new versions of its smartwatches: the Apple Watch Series 11, Ultra 3, and SE 3. The Ultra 3 may feature a larger display and faster charging. There’s also a chance that we will see the AirPods Pro 3, which would be the first update to the Pro earbuds in three years. Interestingly, they’re expected to have a smaller design, better noise cancellation, a new chip, and touch controls.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 15 Buys, 11 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $238.45 per share implies 4% upside potential.
