Apple (AAPL) and OpenAI’s two‑year partnership is starting to show real problems, Bloomberg reported. The relationship has become strained and may even lead to legal action. OpenAI has hired an outside law firm and is considering sending Apple a notice saying the company broke parts of their deal.
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The key issue is that OpenAI expected far more from the deal than it got. When Apple added ChatGPT to Siri and other iPhone features in 2024, OpenAI expected a big jump in paid users and deeper use of its tools across Apple’s apps. Instead, the features are limited, hard to find, and not promoted much. One OpenAI leader said they did everything on the product side, but Apple did not.
The deal was meant to be a big win for both sides. Apple even let people sign up for paid ChatGPT plans right inside the iPhone settings, giving OpenAI a new way to make money as it looked toward a future IPO. But studies show most Apple users still prefer the regular ChatGPT app, not the Siri version.
OpenAI believes the deal has hurt its brand and has fallen far short of the “billions per year” it once hoped to generate.
For now, OpenAI is expected to wait on any legal move until after its trial with Elon Musk is over. It still hopes to fix things without going to court. But the partnership that once looked like a major Silicon Valley deal now seems to be falling apart.
Is AAPL Stock a Buy?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 18 Buys, 10 Holds, and one Sell assigned in the past three months. Further, the average AAPL price target of $318.75 per share implies 6.83% upside potential.
