Apple (AAPL) has urged the European Union (EU) to reconsider the Digital Markets Act (DMA) and repeal the law regulating major tech companies. The iPhone maker complains that the law restricts its ability to deliver the full range of Apple services to EU customers. Apple argues that the law undermines both consumer privacy rights and the freedom to conduct business.
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Apple cited the “interoperability” criteria as the core issue, which requires major platforms to make their devices and apps compatible with rival products. Apple says this has created technical challenges and delayed new features like iPhone Mirroring and Live Translation on AirPods in the EU.
Apple Faces Engineering Challenges in EU
During the European Commission’s first public review of the rules, Apple called for repealing the DMA. The company said in a statement, “The DMA requires Apple to make certain features work on non-Apple products and apps before we can share them with our users… it’s caused us to delay some new features in the EU.”
Apple suggested that DMA should be replaced with a “fit for purpose” law that better supports the needs of tech companies. If repeal is not possible, Apple suggested the enforcement should be handled by an independent European agency protected from political influence. Apple also proposed involving EU cybersecurity and data protection authorities in the process. It further accused the Commission of overinterpreting the DMA, saying the approach harms users and diminishes product experience.
The Commission’s Stance on DMA
The Commission maintains that DMA requirements are mandatory, not optional, insisting the rules ensure fair competition across the digital market. The Commission sees interoperability as key to giving consumers more freedom and reducing dependence on a single brand. By requiring big companies like Apple, Google (GOOGL), and Meta (META) to open their platforms, the DMA aims to give users more choice and stop gatekeepers from having unfair power.
Apple has previously challenged the DMA in EU courts. In 2023, the company claimed the rules infringed on both privacy rights and business freedom. A public hearing is scheduled for October 21.
Is AAPL Stock a Buy, Hold, or Sell?
On TipRanks, AAPL stock has a Moderate Buy consensus rating based on 18 Buys, 14 Holds, and two Sell ratings. The average Apple price target of $250.72 implies that shares are almost fully valued at current levels. Year-to-date, Apple stock has gained 1.1%.
