Anne Wojcicki is returning to the company she co-founded with a bold step that blends science, privacy, and purpose. Through her nonprofit, TTAM Research Institute, Wojcicki has submitted a $305 million winning bid to acquire bankrupt genetic testing firm 23andMe (MEHCQ), edging out pharmaceutical rival Regeneron’s $256 million offer. A bankruptcy court is set to finalize the decision on June 17, but if approved, the deal will bring the company under nonprofit control and mark a new chapter in its mission.
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The acquisition includes 23andMe’s core business lines: the Personal Genome Service, research services, and its telehealth arm, Lemonaid Health. TTAM, whose name reflects the phrase “The Truth About Me,” plans to preserve the company’s original mission while shifting focus toward consumer empowerment and long-term scientific research.
While MEHCQ stock has been trading over-the-counter (OTC), it has surged over 69% year-to-date, with recent gains attributed to Wojcicki’s nonprofit buyout bid. While the company remains in Chapter 11, investor optimism has pushed the stock to its highest level this year.
New Model, New Priorities
As a nonprofit, 23andMe will move away from profit-driven growth and instead prioritize sustainability, research, and public health. The company is expected to rely more on grants and donations, streamline operations, and shift its focus toward ethical data use, transparency, and partnerships with academic and public institutions. Revenues have already declined from $299.5 million in 2023 to $219.6 million in 2024 and may fall further; however, the nonprofit model positions the company to rebuild around trust and long-term impact.
Privacy Commitments Take Center Stage
TTAM has promised to maintain 23andMe’s existing privacy policies, which allow users to delete their data and opt out of research at any time. It has also outlined additional safeguards.
A Consumer Privacy Advisory Board will be created within 90 days of the closing to monitor policy decisions and advise on data handling. TTAM will also implement stronger internal privacy procedures, issue annual privacy reports, and notify users of any significant changes to its privacy policies. For added protection, customers will receive two years of free identity theft monitoring through Experian.
Only de-identified data will be used for research, and donations or collaborations from select countries will be restricted. The changes follow a 2023 data breach that affected nearly 7 million customers, with 2 million users requesting data deletions in the past two months.
Once valued at nearly $6 billion, 23andMe filed for Chapter 11 in March 2025 after years of declining revenue and a boardroom rift. Under TTAM, its future may now hinge on regaining trust and prioritizing science over shareholder interests.