SoFi Technologies (SOFI) stock has fallen 5.4% over the past week but is still up 21.7% over the past month and 39.7% over the last year. Wall Street’s analysts are neutral, with a Hold consensus and a 12‑month average price target of $23.27 versus the last close at $18.44.
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Analyst Andrew Jeffrey reiterates a contrarian Buy rating on SOFI with an $18 price target, arguing the stock should outperform as simple value shines through complexity. He believes investors should increase exposure ahead of first‑quarter 2026 results, noting that while the shares have rallied off recent lows, they remain down sharply year‑to‑date.
Jeffrey sees SoFi’s large addressable markets as a key catalyst, pointing to roughly 15% share in prime personal loans and a total addressable market around $1 trillion in outstanding credit card debt. He also highlights SoFi’s smaller but growing position in the $450 billion student loan market, where potentially lower interest rates could expand demand.
The analyst argues that SoFi’s complex bank model and held‑for‑sale loan accounting are not reasons for long‑term bearishness, citing strong execution and consistent, reasonable loan loss and discount rate assumptions. He emphasizes the importance of Loan Platform volume in limiting credit risk and driving high‑multiple fee revenue, which already made up 43% of adjusted revenue in 2025.
Jeffrey models robust growth in fee income, with LPB fees projected to rise to $929 million in 2026 and $1,410 million in 2027, supported by interchange revenue and origination fees. This N‑star analyst ranks 692 out of 12,158 on TipRanks, with a 58.62% success rate and 10.1% average return per rating.
Despite accounting complexity, Jeffrey frames SoFi’s consumer offer as straightforward: refinance credit card debt at a lower APR, and refinance again for free when rates fall, creating a powerful brand and member growth engine. Never miss a stock rating. Find all the latest ratings on TipRanks’ Top Wall Street Analysts page.