Netflix (NFLX) stock has risen 2.0% over the past week, jumped 22.4% in the last month, and is up 11.1% over the past year. Wall Street’s analysts are strongly bullish, forecasting a move toward an average 12‑month price target of $114.79 from a last close of $99.02.
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Jessica Reif Ehrlich (BofA) reiterated Netflix as a Buy on March 6, 2026 with a price objective of $125, implying notable upside from current levels. This N-star analyst ranks 1115 out of 12081, with a 50.83% success rate and a 10.70% average return per rating.
Ehrlich’s latest note, titled “Back to (core) business,” follows Netflix’s decision to walk away from a high-profile bid for Warner Bros. Discovery’s studio and streaming assets. After rival PSKY topped Netflix with a superior $31 per share offer for the whole company, Netflix declined to match, calling Warner Bros. a “nice to have,” not a “must have.”
The analyst argues that while a combined PSKY–Warner Bros. group will be a formidable competitor in sports, news, film, and general entertainment, Netflix still holds an enviable edge as the largest scaled global streaming service. With the WBD bidding behind it, management is refocusing on organic growth, content investment, and building its relatively new advertising business.
Ehrlich highlights growth drivers in live events and sports, international expansion, and newer areas like podcasting, mobile content, vertical video, and games. She notes Netflix is less than 50% penetrated across connected TV households worldwide and projects 2026 revenue of $51.3 billion, 31.5% operating margins, EPS of $3.19, and free cash flow of $11.3 billion, backing her view that the stock can continue to outperform.
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