Amplify Online Retail ETF (IBUY) has seen unusual trading volume, which is 15× higher than its average daily volume.
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Among its key holdings, eBay, Expedia, and Carvana all drew fresh analyst attention, with eBay receiving reiterated Buy ratings and a Moderate Buy consensus that points to potential upside for the online marketplace. Expedia shares have been rallying as analysts highlight easing fears about AI disruption, upbeat 2026 guidance, and multiple Buy endorsements, including a new $330 price target and support from strong recent earnings and a dividend hike. Carvana is also in focus after analysts reiterated bullish views, including a new Buy rating with a $500 price target and a Strong Buy consensus that sees significant upside from current levels.