Ford Motor (F) stock has risen 4.4% over the past week, 8.5% over the past month, and an impressive 41.4% over the last year. Wall Street’s analysts are neutral, with a Hold consensus and a 12-month average price target of $13.96, implying only modest upside from the last closing price of $12.71.
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Still, there are signs of growing optimism around Ford’s long-term earnings power. Joseph Spak of UBS upgraded the stock to Buy on April 14, 2026, setting a $15 price target that sits above the Street average. His call suggests room for further gains if Ford can deliver on its profit roadmap.
Spak’s thesis centers on Ford reaching more than $2 in earnings per share by 2027, with UBS estimating $2.08, about 17% above current consensus. He argues the market is pricing in only $1.73 in EPS for 2027, underestimating Ford’s ability to move past temporary cost headwinds and improve profitability late in the decade.
Key drivers, according to UBS, include a stronger product portfolio, a more pragmatic electric vehicle strategy, and an emerging battery energy storage system business that could grow less cyclical, higher-margin revenue. Ford is also leaning into Pro software, targeting richer margins as it deepens relationships with commercial customers and monetizes digital services.
Ford plans to invest about $2 billion over the next two years to convert its Kentucky plant to produce 20GWh of LFP batteries for energy storage, a business Spak sees at roughly 10% margins versus Ford’s projected 5.5% in 2026. This BESS opportunity, combined with cost improvements and profitable EVs, underpins UBS’s $15 target and a view that Ford’s earnings could trend toward $3 per share later in the decade.
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