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Amazon Stock Forecast: Why Analysts See Upside Building

Amazon Stock Forecast: Why Analysts See Upside Building

Amazon (AMZN) stock has surged 12.2% over the past week, climbed 13.3% in the last month, and is up 31.7% over the past year. Wall Street’s analysts are strongly bullish, forecasting further upside over the next twelve months with an average price target of $284.20 versus the last close of $239.89.

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Analysts see meaningful room for gains, with the 12‑month target implying notable potential appreciation from current levels. The consensus rating sits at StrongBuy, signaling a broad view that Amazon’s growth story in cloud, advertising, and new technologies remains compelling.

Eric Sheridan (Goldman Sachs) reiterated Amazon at Buy on 4/13/2026, setting a price target of $275, which also points to solid upside from today’s price. Sheridan’s report centers on upcoming earnings, focusing on how Amazon Web Services (AWS) revenue growth and margins will translate into returns on the company’s heavy capital investments.

He notes that investors are closely watching how rising energy prices might affect Amazon’s transportation and logistics costs, as well as consumer demand in coming quarters. At the same time, he expects these headwinds to be manageable, while highlighting Amazon’s progress toward commercializing its Leo initiative and the growing impact of its advertising and marketing business.

Sheridan now expects AWS revenue to grow 26% year over year in Q1 2026 and 25% for full‑year 2026, reflecting rising confidence in sustained or accelerating cloud growth with steady margins. He trims consolidated EBIT forecasts to capture ongoing investments in quick commerce and same‑day delivery, especially internationally, but still views Amazon as positively exposed to strong industry tailwinds in digital advertising. Never miss a stock rating. Find all the latest ratings on TipRanks’ Top Wall Street Analysts page.

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