Amazon stock forecast over the next 12 months looks increasingly optimistic for investors, as (AMZN) has risen 1.7% in the last week, 29.2% over the past month, and 38.6% in the last year. Wall Street’s analysts are strongly bullish, with a consensus rating of StrongBuy and an average price target of $289.05 versus a last closing price of $259.70.
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Forget margin or options. Here's how the pros trade AMZNAt the forefront of this bullish view is analyst Stephen Ju of UBS, who reiterated his Buy rating on AMZN on 4/29/2026 and set a price target of $304.00, implying further upside from current levels. Ju, who ranks 903 out of 12,163 analysts on TipRanks with a 49.59% success rate and an 11.10% average return per rating, grounds his positive stance in Amazon’s growing AI and cloud momentum.
A key driver of this optimism is AWS’s push into AI productization, especially the decision to make OpenAI frontier models available on Amazon Bedrock. Ju sees this as a logical step following Amazon’s expansion of its strategic partnership with OpenAI from $39 billion to $100 billion in February, strengthening AWS’s position and making it less likely for existing customers to shift workloads to rival platforms.
UBS highlights Amazon Connect as another growth engine, noting that the product in its original form has already reached $1 billion in revenue and has now been expanded into three more use cases. These include Amazon Connect Decisions for supply chain management, Amazon Talent for HR and hiring, and Amazon Health for healthcare administration, showing how Amazon’s e-commerce roots continue to inspire new enterprise solutions.
The launch of Amazon Quick, an enterprise desktop AI productivity tool integrating with Google Workspace and Microsoft 365, further broadens Amazon’s reach into everyday business workflows. UBS views this as a direct competitor to Google’s Gemini Enterprise and Microsoft’s Copilot, reinforcing confidence in Amazon’s long-term backlog and revenue potential as AI demand diversifies beyond tech labs and into mainstream corporate use.
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