(AMZN) stock has risen 1.8% over the past week, 20.5% over the past month, and 36.7% over the last year, underscoring strong recent momentum. Wall Street’s analysts are firmly bullish, with a StrongBuy consensus and a 12‑month price target of $286.93 versus the last close of $255.08.
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Trade AMZN with leverageWall Street’s analysts are bullish, forecasting further upside in (AMZN) over the next twelve months based on cloud, retail, and advertising strength. The implied gain from the consensus target suggests investors still see room for appreciation despite the strong run over the past year.
Brian Pitz (BMO Capital Markets Corp.) reiterated (AMZN) as a Buy on April 23, 2026, with a price target of $315.00, indicating additional upside from current levels. He sees Amazon Web Services (AWS) accelerating growth, with legacy cloud demand staying solid while AI‑related demand adds a powerful new leg.
Pitz highlights that macro uncertainty and geopolitical instability are weighing on the retail outlook, yet U.S. consumers remain surprisingly resilient and retail sales growth has held up. He keeps near‑term retail estimates intact but stays cautious on the broader 2026 retail environment even as Amazon continues rolling out Same‑Day buildings to improve experience with lower CapEx.
Advertising is another bright spot for (AMZN), with strong momentum as the company scales its ad offerings into a cyclically powerful 2026 featuring the Winter Olympics, FIFA World Cup, and major elections. Pitz modestly raises advertising estimates and expects AWS and AI commitments to support a CapEx super‑cycle through at least 2027, while his track record shows a 61.87% success rate and 12.7% average return per rating, ranking 584 out of 12,155 on TipRanks.
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