Amazon (AMZN) stock has risen 25.8% over the past year, gaining 10.8% in the last month but slipping 3.3% in the past week. Wall Street’s analysts are strongly bullish, forecasting further gains over the next twelve months, with an average price target of $318.23 versus the last close of $265.82.
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New trading tool for AMZN bullsJohn Blackledge (Cowen & Co.) reiterated Amazon as a Buy on 5/12/2026 with a price target of $350, implying meaningful upside from current levels. This StrongBuy stance reflects confidence that Amazon’s new logistics strategy can unlock fresh profit streams beyond its core online marketplace.
In his latest model update, Blackledge highlights Amazon’s launch of Supply Chain Services, which opens its full retail logistics network to third-party businesses, even those not selling on Amazon’s storefront. The initiative transforms a historically internal cost center into a standalone global logistics business competing with industry leaders.
The new service offers a full suite of freight, distribution and fulfillment, and parcel shipping, broadening Amazon’s reach across the supply chain. Management points out that “hundreds of thousands” of third-party sellers have already tapped into parts of this network over the past three years, suggesting strong demand and a sizable existing user base.
Blackledge believes ramping Supply Chain Services should be accretive to Amazon’s North America operating income margin, excluding the already high-margin advertising business. Never miss a stock rating; find all the latest ratings on TipRanks’ Top Wall Street Analysts page.