Advanced Micro Devices (AMD) shares edged higher following its CES 2026 updates, where the company shared new AI-focused chips for enterprise and embedded uses. The announcements were not about taking on Nvidia (NVDA) head-on, but they highlighted how AI use is expanding.
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AMD Takes Aim at “Local AI”
At the trade show in Las Vegas, AMD introduced Zen 5–powered Ryzen AI Embedded processors. These chips are designed to run AI closer to where data is created, rather than inside huge cloud systems.
The company also showed off the MI440X, a data-center chip aimed at smaller enterprise setups. According to reports, this chip is meant for companies that want to run AI workloads inside their own buildings rather than depend entirely on cloud infrastructure.
During the keynote, CEO Lisa Su also emphasized AMD’s broader AI vision, noting that the company wants to support AI across different environments.
Bottom Line
Nvidia still leads when it comes to large-scale AI training, with its GPUs firmly embedded across major cloud platforms.
But CES 2026 also showed that not every AI job needs that level of hardware. As more companies look for AI that runs faster and keeps data in-house, there is growing room for alternatives such as AMD’s all-in-one chips.
Is AMD Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for AMD stock is Strong Buy, based on 29 Buy and nine Hold ratings over the past three months. With that comes an average AMD stock price target of $282.33, representing a potential 27.70% upside for the shares.
